Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Zixi Jiang, Jing Xu, Margaret Gorlin, and Ravi Dhar
| Year of publication: |
2021
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| Authors: | Jiang, Zixi ; Xu, Jing ; Gorlin, Margaret ; Dhar, Ravi |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 5, p. 908-924
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| Subject: | context effects | context-dependent choices | metacognitive information | misattribution | preference uncertainty | self-confidence | self-perceived attractiveness | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences | Risiko | Risk | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211033179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662068