Beauty may not be effective : the effects of imaginative display on green product evaluation
Shichang Liang, Jingyi Li, Tingting Zhang, Yiwei Zhang, and Pin Xie
| Year of publication: |
2024
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|---|---|
| Authors: | Liang, Shichang ; Li, Jingyi ; Zhang, Tingting ; Zhang, Yiwei ; Xie, Pin |
| Published in: |
The journal of environment & development : a review of international policy. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-5465, ZDB-ID 2011500-3. - Vol. 33.2024, 2, p. 151-174
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| Subject: | green products | product display | green perceived value | product appeal | product evaluation | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Markenimage | Brand image | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10704965231217049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014578006