"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Omar S. Itani, Ashish Kalra, Nawar N. Chaker, Rakesh Singh
| Year of publication: |
2021
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|---|---|
| Authors: | Itani, Omar S. ; Kalra, Ashish ; Chaker, Nawar N. ; Rakesh Singh |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 283-298
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| Subject: | Customer knowledge | Gender | Inclusion-of-customer-in-the-self | Moral identity | Salesperson performance | Social media use | Social Web | Social web | Verkaufspersonal | Salespeople | Persönlichkeitspsychologie | Personality psychology | Geschlecht | Beziehungsmarketing | Relationship marketing | Arbeitsleistung | Job performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206371