Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Year of publication: |
2001
|
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Authors: | Alston, Julian Mark ; Freebairn, John William ; James, Jennifer S. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 83.2001, 4, p. 888-902
|
Subject: | Gemeinschaftswerbung | Werbung | Advertising | Verkaufsförderung | Sales promotion | Fleischwaren | Meat product | Wohlfahrtsanalyse | Welfare analysis | Theorie | Theory | USA | United States |
Extent: | graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: American journal of agricultural economics |
Source: | ECONIS - Online Catalogue of the ZBW |
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