Behavior analysis of customer churn for a customer relationship system : an empirical case study
Li Chen Cheng, Chia-Chi Wu, Chih-Yi Chen
| Year of publication: |
2019
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|---|---|
| Authors: | Cheng, Li-Chen ; Wu, Chia-Chi ; Chen, Chih-Yi |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 27.2019, 1, p. 111-127
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| Subject: | Association Rules | Banking Industry | Customer Churn | Customer Relationship Management (CRM) | Temporal Abstraction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bank | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2019010106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012006647