Behavior-based pricing : an analysis of the impact of anticipated regret
Year of publication: |
2021
|
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Authors: | Zhou, Qin ; Yuen, Kum Fai |
Published in: |
INFOR : information systems and operational research. - Abingdon : Taylor & Francis Group, ISSN 1916-0615, ZDB-ID 1468358-1. - Vol. 59.2021, 3, p. 517-546
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Subject: | Behavior-based pricing | behavioral economics | game theory | repeat-purchase regret | switch-purchase regret | Verhaltensökonomik | Behavioral economics | Spieltheorie | Game theory | Entscheidung unter Unsicherheit | Decision under uncertainty |
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