Behavioral biases in marketing
Year of publication: |
2017
|
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Authors: | Guhl, Daniel ; Klapper, Daniel ; Massner, Katharina ; Spann, Martin ; Stich, Lucas ; Yegoryan, Narine |
Publisher: |
Munich, Germany : Collaborative Research Center Transregio 190 |
Subject: | Marketing | Behavioral Economics | Behavioral Biases | Review | Verhaltensökonomik | Behavioral economics | Systematischer Fehler | Bias | Anlageverhalten | Behavioural finance | Experiment | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (circa 52 Seiten) Illustrationen |
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Series: | Discussion paper. - München : Collaborative Research Center Transregio 190, ZDB-ID 2881680-8. - Vol. no. 51 (October 30, 2017) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | hdl:10419/185721 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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