Behavioral issues in pricing management
Özalp Özer and Yanchong Zheng
| Year of publication: |
2012
|
|---|---|
| Authors: | Özer, Özalp ; Zheng, Yanchong |
| Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-954317-8. - 2012, p. 415-461
|
| Subject: | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566474