Behavioral market segmentation of binary guest survey data with bagged clustering

Binary survey data from the Austrian National Guest Survey conducted in the summer season of 1997 were used to identify behavioral market segments on the basis of vacation activity information.(...) [Sara Dolnicar, Friedrich Leisch]<p>Dieses Arbeitspapier ist ebenfalls als Aufsatz erschienen in: Georg Dorffner, Horst Bischof, and Kurt Hornik, editors, Artificial NeuralNetworks - ICANN 2001, Lecture Notes in Computer Science volume 2130, pages 111-118. Springer Verlag, 2001.

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Year of publication:	2001-08-01
Authors:	Dolničar, Sara ; Leisch, Friedrich
Publisher:	Institut für Informationsverarbeitung und -wirtschaft <Wien>
Subject:	Marktsegmentierung \| Market Segmentation \| Cluster-Analyse \| cluster analysis

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Extent:	163840 bytes 8 p. application/pdf
Series:	Wirtschaftsuniversität Wien - Institut für Informationsverarbeitung und -wirtschaft - SFB Adaptive Information Systems and Modelling in Economics and Management Science Report Series ; 61 (2001)
Type of publication:	Book / Working Paper
Language:	English
Notes:	This paper has been published in:Georg Dorffner, Horst Bischof, and Kurt Hornik, editors, Artificial NeuralNetworks — ICANN 2001, Lecture Notes in Computer Science volume 2130,pages 111-118. Springer Verlag, 2001
Classification:	Subject matter and research method of business administration ; Simulation methods ; Individual Working Papers, Preprints ; Austria. General Resources
Source:	USB Cologne (business full texts)

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