Behaviorally targeted location-based mobile marketing
Stefan F. Bernritter, Paul E. Ketelaar, Francesca Sotgiu
| Year of publication: |
2021
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|---|---|
| Authors: | Bernritter, Stefan F. ; Ketelaar, Paul E. ; Sotgiu, Francesca |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 677-702
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| Subject: | Mobile marketing | Location-based advertising | Behavioral targeting | Reactance | Price promotions | Product category involvement | Mobile Marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Zielgruppe | Target group | Verkaufsförderung | Sales promotion | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00784-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012587383