Behavioural analysis of subjects interacting with information technology : categorising the behaviour of e-consumers
Eduard Cristóbal-Fransi, Eva Martín-Fuentes and Natalia Daries-Ramon (Department of Business Management, University of Lleida, CP, Lleida, Spain)
| Year of publication: |
2015
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|---|---|
| Authors: | Cristóbal-Fransi, Eduard ; Martín-Fuentes, Eva ; Daries-Ramon, Natalia |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 21.2015, 1/2/3, p. 163-182
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| Subject: | ICTs | information and communication technologies | segmentation | positioning | consumer behaviour | internet | cluster analysis | e-commerce | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Internet | Clusteranalyse | Cluster analysis | IKT-Sektor | ICT industry | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011442834