Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data
Farid Huseynov and Sevgi Özkan Yıldırım
| Year of publication: |
2017
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|---|---|
| Authors: | Huseynov, Farid ; Yıldırım, Sevgi Özkan |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 14.2017, 1, p. 12-28
|
| Subject: | online consumer behaviour | market segmentation | segmentation analysis | two step cluster analysis | behavioural segmentation analysis | B2C e-commerce | online shopping | Turkey | Online-Handel | Online retailing | Türkei | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861625