Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Prokriti Mukherji, Alina Sorescu, Jaideep C. Prabhu, & Rajesh K. Chandy
| Year of publication: |
2011
|
|---|---|
| Authors: | Mukherji, Prokriti ; Sorescu, Alina ; Prabhu, Jaideep C. ; Chandy, Rajesh K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 5, p. 53-70
|
| Subject: | Markteintritt | Market entry | Übernahme | Takeover | Marktmacht | Market power | Produktmanagement | Product management | Bank | USA | United States | 1995-2003 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297018