Behind the scenes of digital servitization : actualizing IoT-enabled affordances
Year of publication: |
2020
|
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Authors: | Naik, Parikshit ; Schroeder, Andreas ; Kapoor, Kawaljeet Kaur ; Bigdeli, Ali Ziaee ; Baines, Tim |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 232-244
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Subject: | Servitization | IoT | Affordance theory | Manufacturing | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Internet der Dinge | Internet of things | Digitalisierung | Digitization |
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