Behind the screens : privacy and advertising preferences in VoD : the role of privacy concerns, persuasion knowledge, and experience
Michał Paliński, Bartosz Jusypenko, Wojciech Hardy
| Year of publication: |
2025
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| Authors: | Paliński, Michał ; Jusypenko, Bartosz ; Hardy, Wojciech |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104233, p. 1-14
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| Subject: | Discrete choice experiment | Privacy concern | Hybrid choice modeling | Personalized advertising | Persuasion knowledge | Streaming services | Willingness to accept | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Experiment | Diskrete Entscheidung | Discrete choice | Zahlungsbereitschaftsanalyse | Willingness to pay | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441733