Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Year of publication: |
2022
|
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Authors: | Wrabel, Andrea ; Kupfer, Alexander ; Zimmermann, Steffen |
Published in: |
Business & information systems engineering. - Atlanta, Georgia : AIS, ISSN 1867-0202, ZDB-ID 2478345-6. - Vol. 64.2022, 5, p. 575-592
|
Subject: | Electronic commerce platform | Online consumer reviews | Online purchase decision | Scarcity cues | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Virales Marketing | Viral marketing | Produktinformation | Product information | Social Web | Social web |
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