Being smart and being green : Entrepreneurial innovation in challenging times

In difficult times business operators are looking for clever and affordable ways to grow their enterprises. This paper seeks to make a contribution to a better understanding of proactive environmental and innovation strategies for SMEs and the interaction between demand and supply towards sustainable and innovative business practices. The paper discusses the combined outcomes of the exit survey of a greening small business 2008 pilot program and the entry survey for the 2009 online training and networking version of the program, which fuses environmental, business and ICT- enabled skilling to enhance both SME entrepreneurship and innovation. The study suggests that SME business sustainability cannot be reduced to an oversimplified business case and that pro-environmental strategy adoption and behaviour, and particularly behavioural change, is highly complex. The outcomes of this research are expected to contribute to good practice in environmental and innovation skilling for SMEs, especially skilling that differentiates between supply and demand side skilling and brings together the two sides in a proactive resource acquisition, knowledge transfer and networking environment.