Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Tatiana Anisimova
| Year of publication: |
2014
|
|---|---|
| Authors: | Anisimova, Tatiana |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 4, p. 441-463
|
| Subject: | Managers | Stakeholders | Corporate image | Corporate branding | Car industry | In-depth interviews | Firmenimage | Corporate reputation | Stakeholder | Markenarchitektur | Brand architecture | Kfz-Industrie | Automotive industry | Benchmarking | Markenimage | Brand image | Markenführung | Brand management | Befragung | Interview | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010430657