Benchmarking New Product Performance: Results of the Best Practices Study
Year of publication: |
1998
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Authors: | Cooper, Robert |
Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 1, p. 1-17
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