Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Merel Walraven (Fontys University of Applied Sciences), Ruud H. Koning, Tammo H.A. Bijmolt, and Bart Los (University of Groningen)
| Year of publication: |
July 2016
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|---|---|
| Authors: | Walraven, Merel ; Koning, Ruud Hans ; Bijmolt, Tammo H. A. ; Los, Bart |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 4, p. 411-426
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| Subject: | benchmarking | sponsoring | sponsorship | effectiveness | Benchmarking | Sponsoring | Sponsorship | Data-Envelopment-Analyse | Data envelopment analysis | Sportmarketing | Sports marketing | Performance-Messung | Performance measurement | Effizienz | Efficiency | Sport | Sports | Technische Effizienz | Technical efficiency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560039