Benefit-triggered or trust-guided? : investigation of customers' perceptions towards AI-adopting hotels amid and post COVID-19 pandemic
Year of publication: |
2025
|
---|---|
Authors: | Ghazi, Karam Mansour ; Kattara, Hanan ; El-Bayoumi Salem, Islam ; Shaaban, Mohammad Nabil |
Subject: | Artificial intelligence | behavioral intentions | customer trust | perceived benefits | UTAUT2 | Konsumentenverhalten | Consumer behaviour | Coronavirus | Künstliche Intelligenz | Hotellerie | Hotel industry | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
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