Benefits and challenges associated with using online communities by social enterprises : a thematic analysis of qualitative interviews
Behnam Abedin, Brittany Maloney and Jason Watson
| Year of publication: |
2021
|
|---|---|
| Authors: | Abedin, Behnam ; Maloney, Brittany ; Watson, Jason |
| Subject: | Facebook | interview | online communities | qualitative | Social enterprise | thematic analysis | value co-creation | Social Web | Social web | Sozialwirtschaft | Social economy | Befragung | Interview | Kundenintegration | Customer integration | Qualitative Methode | Qualitative method | Nonprofit-Organisation | Nonprofit organization | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19420676.2019.1683879 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596482