Benefits leader reversion : how a once-preferred product recaptures its standings
Kurt A. Carlson, Margaret G. Meloy, and Daniel Lieb
| Year of publication: |
2009
|
|---|---|
| Authors: | Carlson, Kurt A. ; Meloy, Margaret G. ; Lieb, Daniel |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 6, p. 788-797
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| Subject: | Markenimage | Brand image | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Substitutionsgüter | Substitute goods | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927142