Beschwerdefördernde Gestaltung von Online-Beschwerdemöglichkeiten
Year of publication: |
2007-10-01
|
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Authors: | Gubelmann, Patrick ; Adi Daniel ; Borean Alessandro ; Gubelmann Thomas ; Scholl Barbara ; Zaugg Alexandra Daniela |
Institutions: | Institut für Wirtschaftsinformatik <Bern> |
Subject: | Web Site | Verbraucherverhalten | Kundenmanagement | Customer relationship management | Reklamation | claim |
Extent: | 77 p. 963,72 p. application/pdf |
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Series: | Arbeitsbericht ; Nr. 202 (2007) |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Sales and distribution ; Consumer behaviour ; IS Components ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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