THE BEST GLOBAL BRANDS - Brand-building isn't just for detergent and soft drinks anymore. Belief in its validity has spread to nearly every industry, from high tech to aerospace: Corporatiorrs have found that trusted names can boost sales and earnings, and their value is immense. Business Week, together with consultant Interbrand, has rigorously assessed the value of the world's best brands and ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2001 (06.08.), p. 44-47