Best practices for new product pricing : impact on market performance and price level under different conditions
Paul T. M. Ingenbleek, Ruud T. Frambach, and Theo M. M. Verhallen
| Year of publication: |
2013
|
|---|---|
| Authors: | Ingenbleek, Paul T. M. ; Frambach, Rudolf T. ; Verhallen, Theo W. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 3, p. 560-573
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| Subject: | Produktentwicklung | New product development | Preismanagement | Pricing strategy | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752180