Better marketing to developing countries : why and how
Year of publication: |
2010
|
---|---|
Authors: | Yujuico, Emmanuel ; Gelb, Betsy D. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 53.2010, 5, p. 501-509
|
Subject: | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management | Ungleichgewichtiges Wachstum | Unbalanced growth | Entwicklungsländer | Developing countries |
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