Beyond Better Products: Capturing Value in Customer Interactions - In a world of mobile talent, open markets and brutal competition, it's increasingly difficult to maintain an advantage over competitors through product innovation. As a result, some companies have figured out how to outdistance rivals through customer-focused strategies that are virtually imitation-proof.
|Year of Publication:||
|Contributors:||Vandenbosch, Mark; Dawar, Niraj|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
The Seller's Hidden Advantage - Sellers, unlike their customers, can see the forest for the trees in an industry. Drawing on examples from Hilti, Algorithmics, McCain Foods and others, the authors describe three strategies for putting that unique view to use and discuss how these strategies can be implemented.
By: Dawar, Niraj Published: (2004)
An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals
By: Fisher, Robert J. Published: (2008)
Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects
By: Lam, Shun Yin Published: (2001)