Beyond branding : how savvy marketers build brand equity to create products and open new markets
Joe Marconi
| Year of publication: |
1993
|
|---|---|
| Authors: | Marconi, Joe |
| Publisher: |
Chicago, Ill. [u.a.] : Probus Publishing Co |
| Subject: | Markenname | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 213 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-557-38428-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004190934