Beyond "Eat-Pray-Love" : designing transformative CX for self-discovery in extended service encounters
Alexandra Zimbatu, Rebekah Russell-Bennett
| Year of publication: |
2025
|
|---|---|
| Authors: | Zimbatu, Alexandra ; Russell-Bennett, Rebekah |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 115016, p. 1-13
|
| Subject: | Customer experience | CX | Extended service encounters | Service design | Transformative experiences | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158139