Beyond exposure : the influence of user tasks and induced presence on product placement effectiveness in virtual environments
Marco Mandolfo, Michele Di Dalmazi, Francesco Di Paolo, Lucio Lamberti
| Year of publication: |
2025
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| Authors: | Mandolfo, Marco ; Di Dalmazi, Michele ; Di Paolo, Francesco ; Lamberti, Lucio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 197.2025, Art.-No. 115485, p. 1-9
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| Subject: | Attention-Based Marketing | Brand placement | Consumer behavior | Consumer Neuroscience | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Product Placement | Product placement | Werbewirkung | Advertising effects | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115485 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015436065