Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Kate Sansome, Dean Wilkie, Jodie Conduit
| Year of publication: |
2024
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|---|---|
| Authors: | Sansome, Kate ; Wilkie, Dean C. H. ; Conduit, Jodie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114358, p. 1-15
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| Subject: | Brand credibility | Consumer skepticism | Perceived brand ethicality | Transparency | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Glaubwürdigkeit | Credibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535967