Beyond labelling : brand perception in preferences for sustainable pork products
Andrés Lillo-Pradillo, María Cordente-Rodriguez, Juan José Villanueva Álvaro, and Juan Antonio Mondéjar-Jiménez
| Year of publication: |
2024
|
|---|---|
| Authors: | Lillo-Pradillo, Andrés ; Cordente-Rodriguez, María ; Villanueva Álvaro, Juan José ; Mondéjar-Jiménez, Juan Antonio |
| Published in: |
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 93-104
|
| Subject: | Animal Welfare | Brand Perception | Consumer Behaviour | Meat consumption | Private Label | Sustainability | Konsumentenverhalten | Consumer behaviour | Umweltzeichen | Eco-label | Handelsmarke | Store brand | Tierschutz | Animal protection | Fleisch | Meat | Warenkennzeichnung | Product labelling | Nachhaltige Entwicklung | Sustainable development | Schweinefleisch | Pork | Umweltbewusstsein | Environmental consciousness | Markenartikel | Brand | Öko-Produkt | Sustainable product | Markenimage | Brand image | Nachhaltigkeit | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-69192-8_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077070