Beyond likes : the persuasive potential of romantic parasocial relationships with influencers
Priska L. Breves, Nicole T. Liebers, Marijn H. C. Meijers and Zeph M. C. van Berlo
| Year of publication: |
2025
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|---|---|
| Authors: | Breves, Priska L. ; Liebers, Nicole T. ; Meijers, Marijn H. C. ; Berlo, Zeph M. C. van |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 4, p. 651-673
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| Subject: | advertising | persuasion knowledge | Romantic parasocial relationship | social media influencer | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Werbung | Advertising | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2407737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531724