Beyond local responsiveness : multi-domestic multinationals at the bottom-of-the-pyramid
Paul N. Gooderham, Svein Ulset and Frank Elter
| Year of publication: |
2016
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|---|---|
| Authors: | Gooderham, Paul N. ; Ulset, Svein ; Elter, Frank |
| Published in: |
Perspectives on headquarters-subsidiary relationships in the contemporary MNC. - Bingley, UK : Emerald, ISBN 978-1-78635-370-2. - 2016, p. 3-26
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| Subject: | Telenor ASA <Fornebu> | Multinationales Unternehmen | Transnational corporation | Norwegisch | Norwegian | Geschäftsmodell | Business model | Internationaler Markteintritt | International market entry | Internationales Management | International management | Niedrigeinkommen | Low income | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1064-485720160000017001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538423