Beyond plain vanilla : modeling joint product assortment and pricing decisions
Michaela Draganska; Michael Mazzeo; Katja Seim
| Year of publication: |
2009
|
|---|---|
| Authors: | Draganska, Michaela ; Mazzeo, Michael ; Seim, Katja |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 7.2009, 2, p. 105-146
|
| Subject: | Oligopol | Oligopoly | Speiseeis | Ice cream | Sortiment | Retail assortment | Spieltheorie | Game theory | Preiswettbewerb | Price competition | Preiselastizität | Price elasticity | Diskrete Entscheidung | Discrete choice | Theorie | Theory | USA | United States | 2003-2005 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885261