Beyond technical competence: caring to understand

Discusses concern for others as one of the unwritten rules of leadership. Defines caring as a quality tool used by successful leaders, to meet the legitmate work related needs of individuals within the organization. Provides guidance, techniques, and examples that can be used to implement a caring work environment. Positive human interaction by leaders is featured as a primary tool to motivate employees, to increase productivity, and to increase customer satisfaction. The author stresses that manner in which leaders treat their employees is the manner in which the employees will treat the customers. Establishes a sound philosophy for implementing motivational techniques that increase job satisfaction. Includes quotes from contemporary and historical leaders.