Beyond text : marketing strategy in a world turned upside down
Xin (Shane) Wang, Neil Bendle, Yinjie Pan
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Xin ; Bendle, Neil T. ; Pan, Yinjie |
| Subject: | AI | Artificial Intelligence | Audio mining | Cloud platforms | Image analysis | Marketing strategy | Unstructured data | Video mining | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management | Bergbau | Mining | Data Mining | Data mining | Cloud Computing | Cloud computing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-01000-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048039