Beyond the hype : taking business strategy to the "bottom of the pyramid"
Kamal Munir, Shahzad Ansari and Tricia Gregg
| Year of publication: |
2010
|
|---|---|
| Authors: | Munir, Kamal ; Ansari, Shahzad ; Gregg, Tricia |
| Published in: |
The globalization of strategy research ; 27. - Bingley [u.a] : Emerald, ISBN 978-1-84950-898-8. - 2010, p. 247-276
|
| Subject: | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003990840