Beyond the matrix: an organization-wide solution for creating and sustaining customer value
Year of publication: |
2005
|
---|---|
Authors: | Meehan, Sean A. |
Published in: |
Beyond traditional marketing : innovations in marketing practice. - Chichester [u.a.] : Wiley, ISBN 0-470-01146-7. - 2005, p. 259-298
|
Subject: | Kundenwert | Customer value | Nachhaltigkeit | Sustainability | Beziehungsmarketing | Relationship marketing |
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