Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Jiangang Du, Liya Zhu, Yuanning Ma, Yu Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Du, Jiangang ; Zhu, Liya ; Ma, Yuanning ; Zhang, Yu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103624, p. 1-8
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| Subject: | eWOM | Hedonic products | Online review | Utilitarian products | Weekend effect | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Kalendereffekt | Calendar effect | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462181