Bharat to India : a case of connecting IFFCO brand with generation Y
Shampy Kamboj, Mayank Yadav and Zillur Rahman
| Year of publication: |
2017
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|---|---|
| Authors: | Kamboj, Shampy ; Yadav, Mayank ; Rahman, Zillur |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 13.2017, 4, p. 415-427
|
| Subject: | brand | digital media | generation Y | marketing communication | rural | social media | social networking sites | urban | India | Social Web | Social web | Indien | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Digitale Medien | Digital media | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011857517