Bias in the evaluation of research methods
Robert East (Kingston University, UK and Ehrenberg-Bass Institute, Australia)
| Year of publication: |
June 2016
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|---|---|
| Authors: | East, Robert |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 2, p. 219-231
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| Subject: | Blass | controlled experiments | heuristic | judgement | Kahneman | research method | surveys | Wissenschaftliche Methode | Scientific method | Experiment | Systematischer Fehler | Bias | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593115609797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495099