Biases in valuation vs. usage of innovative product features
Robert J. Meyer; Shenghui Zhao; Jin K. Han
| Year of publication: |
2008
|
|---|---|
| Authors: | Meyer, Robert J. ; Zhao, Shenghui ; Han, Jin K. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 6, p. 1083-1096
|
| Subject: | Innovation | Systematischer Fehler | Bias | Bewertung | Evaluation | Produktentwicklung | New product development | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791796