Bidirectional contrast effects between taste perception and simulation : a simulation-induced adaptation mechanism
Year of publication: |
January 2017
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Authors: | Si, Kao ; Jiang, Yuwei |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 49-58
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Subject: | Contrast effect | Taste perception | Mental simulation | Mental imagery | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Simulation | Kognition | Cognition | Experiment |
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