Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Year of publication: |
2019
|
---|---|
Authors: | Soyer, Emre ; Pauwels, Koen ; Seggie, Steven H. |
Published in: |
Marketing in a digital world. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-340-7. - 2019, p. 63-83
|
Subject: | Decision-making | marketing analytics | lean start-up | managerial learning | innovation | big Data | Lean Production | Lean production | Big Data | Big data | Lernprozess | Learning process | Lean Management | Lean management | Unternehmensgründung | Business start-up | Lernende Organisation | Learning organization | Innovation | Marketingmanagement | Marketing management | Marketing | Data Mining | Data mining | Innovationsmanagement | Innovation management |
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