Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Emre Soyer, Koen Pauwels and Steven H. Seggie
| Year of publication: |
2019
|
|---|---|
| Authors: | Soyer, Emre ; Pauwels, Koen ; Seggie, Steven H. |
| Published in: |
Marketing in a digital world. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-340-7. - 2019, p. 63-83
|
| Subject: | Decision-making | marketing analytics | lean start-up | managerial learning | innovation | big Data | Big Data | Big data | Lean Management | Lean management | Lean Production | Lean production | Innovationsmanagement | Innovation management | Lernende Organisation | Learning organization | Marketingmanagement | Marketing management | Marketing | Lernprozess | Learning process | Management-Informationssystem | Management information system | Innovation | Unternehmensgründung | Business start-up | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520190000016006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012123418