Big data affordances and market performance : the moderating role of servitization
Lixu Li, Li Zhang, Shuili Yang, Long Wei
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Lixu ; Zhang, Li ; Yang, Shuili ; Long, Wei |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 262-270
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| Subject: | Affordance theory | Big data | Market performance | Resource-based view | Service-oriented manufacturers | Big Data | Ressourcenorientierter Ansatz | Unternehmenserfolg | Firm performance | Marketing | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.08.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433434