Big data and online reputation management in tourism : leveraging the role of entrepreneurship
Diletta Vianello, Anna Marrucci, Cristiano Ciappei and Claudio Becagli
| Year of publication: |
2023
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|---|---|
| Authors: | Vianello, Diletta ; Marrucci, Anna ; Ciappei, Cristiano ; Becagli, Claudio |
| Published in: |
Online reputation management in destination and hospitality : what we know, what we need to know. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-375-1. - 2023, p. 73-90
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| Subject: | Online reputation management | BDA | entrepreneurship | tourismmanagement | big data driven marketing | entrepreneurial orientation | Big Data | Big data | Entrepreneurship | Entrepreneurship approach | Firmenimage | Corporate reputation | Social Web | Social web | Online-Marketing | Internet marketing | Reputation | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80382-375-120231004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284883