Big data, predictive marketing and churn management in the IoT era
Alessia Munnia, Melita Nicotra, and Marco Romano
| Year of publication: |
2020
|
|---|---|
| Authors: | Munnia, Alessia ; Nicotra, Melita ; Romano, Marco |
| Published in: |
The Internet of Things entrepreneurial ecosystems : challenges and opportunities. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-47363-1. - 2020, p. 75-93
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| Subject: | Big data | Churn management | IoT | Micro-targeting marketing | Predictive marketing | Big Data | Internet der Dinge | Internet of things | Data Mining | Data mining | Prognoseverfahren | Forecasting model | Künstliche Intelligenz | Artificial intelligence | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-47364-8_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012252798