Big data usage intention of management accountants : blending the utility theory with the theory of planned behavior in an emerging market context
Year of publication: |
October 2018
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Authors: | Varma, Ashish |
Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 8.2018, 13, p. 2803-2817
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Subject: | Big Data | India | Intention | Management Accountant | PLS-SEM | Theory of Planned Behavior | Utility Theory | Verbrauchereinstellung | Consumer attitudes | Big data | Indien | Rechnungswesen | Accounting |
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